
Rosalía Mendez-Hart
Founder and lead benefits advisor
Fourteen years in the business, eleven states licensed, and a rule against asking anyone to sign in the first meeting.
Voted Best Benefits Practice in Pinellas, three years running Annual Enrollment runs 15 October to 7 December.
Book your reviewTTY 711Se habla español

Independent and multi-carrier. There is no cost to you for our help on any line below.
All nine coverage lines
Independent and multi-carrier. There is no cost to you for our help on any line below.
All nine coverage lines
Independent and multi-carrier. There is no cost to you for our help on any line below.
All nine coverage lines
Independent and multi-carrier. There is no cost to you for our help on any line below.
All nine coverage lines
Four different buyers, four different first questions. Start wherever you actually are.
See all four life stages
Four different buyers, four different first questions. Start wherever you actually are.
See all four life stages
Four different buyers, four different first questions. Start wherever you actually are.
See all four life stagesTTY 711 · Se habla español
Mon - Thu 8:30 am - 5:30 pm
2210 Central Avenue, Suite 4, St. Petersburg
About
Harborlight is a small St. Petersburg firm carrying nine lines of coverage under one advisor, funded entirely by carriers, and built around a rule that nobody is asked to sign in the first meeting.

11
States licensed
Florida and ten more
1,284
Households advised
Since 2012
$0
Cost to work with us
Carrier-compensated
14
Years in practice
Independent throughout
Rosalía started Harborlight after fourteen years inside two large carriers, where she spent most of her time explaining to people why the plan they had been sold did not do what they had been told it would do. The pattern was always the same. Nobody had asked for their prescription list. Nobody had checked their cardiologist. Somebody had led with a premium.
The practice is built to make that impossible. Every appointment starts with two lists, doctors and prescriptions, before any plan is named. Nothing is recommended until both lists have been run against the actual plan documents. If the honest answer is that the plan you already have is the right one, that is the answer you get, and the appointment ends with nothing sold.
We are independent. We are not employed by, owned by or captive to any single carrier, and we are not paid more to place one carrier over another on the same line.
Our guidance is provided at no cost to you. We are compensated by the carriers whose plans we place, never by the people we advise. That is not a promotion and it does not expire. Carrier compensation is built into the filed premium, which means the plan costs exactly the same whether you enrol through us, through a different agent, or entirely on your own. What differs is whether anyone checked your cardiologist first.
Every appointment starts with two lists, doctors and prescriptions. No plan is mentioned until both have been run against the actual plan documents, because a premium tells you almost nothing on its own.
You leave with a printed comparison and the time to think about it. A decision made under time pressure in somebody else's office is not a decision, it is a close.
We are appointed with multiple carriers on every line we sell. Where our panel does not cover something, we say so and point you somewhere that does.
No fee for a first meeting, an annual review, an appeal, a tier exception, or a phone call in February when something goes wrong. Not reduced. Zero.
Appointments, enrolment meetings, plan summaries and paperwork in English and Spanish, and an interpreter arranged for a seminar on three days' notice.
A meaningful share of our appointments end with the client keeping the plan they already have. We would rather have that referral than that commission.
Licence numbers shown on this site are obvious placeholders for a demo website. A real agency would show its state licence number and National Producer Number, which you can verify with the state regulator. Read what each designation actually certifies.
Small enough that you get the same person each time, and that someone answers when a claim is denied in February.

Founder and lead benefits advisor
Fourteen years in the business, eleven states licensed, and a rule against asking anyone to sign in the first meeting.

Group benefits specialist
Runs the employer side: participation testing, contribution modelling and on-site enrolment meetings across Pinellas and Hillsborough.

Marketplace and under-65 advisor
Handles the 1099 and family side, including the July income check that keeps premium tax credits from becoming April surprises.

Client service coordinator
The person who answers when something goes wrong after enrolment. Files tier exceptions and coverage determinations most weeks.
Bilingual as standard. Individual appointments, employer enrolment meetings, plan summaries and enrolment paperwork are all available in Spanish, and our Pinellas Park seminar is delivered entirely in Spanish. TTY users reach us at 711.
Free sessions in community rooms, a fortnightly radio segment, and home visits for anyone who cannot get to the office. Nothing is sold in a seminar.








Twenty minutes with someone who will ask for your doctor list before naming a plan. If the right answer is the plan you already have, that is what you will hear.
(727) 555-0241Mon - Thu 8:30 am - 5:30 pm · Friday 8:30 am - 3:00 pm · TTY 711 · Se habla español
No cost to you, ever. We are compensated by carriers, not by the people we advise.
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